General Powerplay
The General is proud to be the official partner of the Coachella Valley Firebirds!
The desert has long been considered foreboding ground— maybe that’s what
has drawn so many adventurous spirits into this sublime landscape. Where some
saw vast tracts of sand, others saw an oasis. Armed with resolve, endurance,
and a deep resilience, the desert empire of the Coachella Valley rose from
the valley floor.
Those who call the Valley home speak of its incredible power – both beautiful
and dangerous. The mountain hills don’t talk in this place, they howl. No one
enters the Valley and leaves unchanged. People are welcomed from near and
far to experience this world and many now call it home.
Now a fiery new spirit awakens in this desert empire. A regal legend infused
with the power and strength needed to ignite the passion of the people and
players has made Coachella Valley home. It’s time for the Firebirds to take flight
and unite the power of fire and ice for the nine cities of the Coachella Valley. It’s
time to rise. It’s time for Coachella Valley’s first professional sports franchise to
take flight. Introducing the Coachella Valley Firebirds.

Why You Should Choose the General
Our core values are passion, integrity, teamwork, and accountability, and we strive to always exceed our customers’ expectations. Our customers are our number one priority every day at General Air Conditioning & Plumbing.

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