General Powerplay

The General is proud to be the official partner of the Coachella Valley Firebirds!

The desert has long been considered foreboding ground— maybe that’s what

has drawn so many adventurous spirits into this sublime landscape. Where some

saw vast tracts of sand, others saw an oasis. Armed with resolve, endurance,

and a deep resilience, the desert empire of the Coachella Valley rose from

the valley floor.

Those who call the Valley home speak of its incredible power – both beautiful

and dangerous. The mountain hills don’t talk in this place, they howl. No one

enters the Valley and leaves unchanged. People are welcomed from near and

far to experience this world and many now call it home.

Now a fiery new spirit awakens in this desert empire. A regal legend infused

with the power and strength needed to ignite the passion of the people and

players has made Coachella Valley home. It’s time for the Firebirds to take flight

and unite the power of fire and ice for the nine cities of the Coachella Valley. It’s

time to rise. It’s time for Coachella Valley’s first professional sports franchise to

take flight. Introducing the Coachella Valley Firebirds.