General Characters

The modern world of HVAC equipment is a marvel of efficiency and engineering but we could kind of see that coming years ago. You know what we NEVER envisioned? How the General’s character has become something of a phenomenon, some might even say a cult figure.

It started simply enough. The General throwing a salute to you as a sign of respect for the people we serve.

There’s the General as a sports referee. It’s another way of saying you will always get a “fair shake” from the General and his troops because we play fair and square.

More recently we featured the General as a hiker climbing to the top of a mountain. It represents our commitment to climb the mountain to provide you with the best products and service possible.

Do you remember lifeguard General? A symbol of how we work to protect you from the proverbial sharks in the water and protect you against high utility bills by making sure your HVAC systems are working at peak efficiency.

How about the General riding a rocket ship? It’s a great way to promote and feature our “out of this world” customer service.

With the General on your side you won’t be gambling with your home comfort systems – whether roulette…

Nearly all of the advertising campaigns also feature the General’s faithful sidekick Cooper. Here the General is the reliable (HVAC) family doctor and Cooper is his patient. Dr. General will keep your systems in peak condition.

The man behind the character is the General himself, owner Frank Harrison.

What does the future hold for the General’s character? You will just have to keep watching.

Why You Should Choose the General

Our core values are passion, integrity, teamwork, and accountability, and we strive to always exceed our customers’ expectations. Our customers are our number one priority every day at General Air Conditioning & Plumbing.

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General Characters

Why You Should Choose the General